Our core principles are the foundation of everything we do. Our Vertiv behaviors guide how we achieve success. Our strategic priorities provide the framework. Together, they enable our high-performance culture.
Strategic Priorities
Enhance customer experience through best-in-class tools, commercial, technical, delivery and service execution
Nurture strong customer relationships
Superior customer value creation enabling demand and margin expansion


Continuous process improvement mindset to achieve speed, efficiency, efficacy and scalability
Pervasive and efficient development and deployment of advanced IT tools and automation
Adopt a rigorous management operating process and cadence
Be a market leader in our technology and service domains, differentiate through our New Product Development & Introduction process with effectiveness and velocity
Develop system-level strength that leverages our unique product and services portfolio


Long and short-term margin and profit expansion combined with fixed cost constant culture
Drive cash and balance sheet strength through rigorous resource allocation and management
Profitable Growth - Focus on continuous variable cost optimization and develop superior pricing capabilities
Foster a culture of accountability, collaboration and speed
Develop a widespread sense of urgency and reward performance
Deliver on commitments and execute agreed plans

Vertiv Behaviors

Own It
Own what is needed and expected from you. Be proactive and curious about your sphere of activity and what is around it. Adopt a winning mindset. Seek out, accept and give feedback. Own your mistakes and challenge yourself to continuously improve.

Act With Urgency
Be passionate. Be intense. Be relentless about getting things done, right and fast! Don’t put off anything that can be done today. Incessantly raise the bar for yourself and others. Demand the same from others.

Foster a Customer-First Mindset
Put yourself in the shoes of external and internal customers and understand what is important to them (i.e., know their “business”). Apply a user-experience mindset to continuously improve the customer experience. Contribute to making Vertiv easy to do business with

Think Big and Execute
Strive for new and innovative ideas and set stretch objectives to “let go” of traditional thinking. Speak up and make your voice heard. Build commitment to new ways of working and be relentless in removing unnecessary obstacles to execute ideas. Deliver on commitments. Display agility and courage to act with speed and take intelligent risks. Hold yourself and others accountable for results

Lead By Example
Be a leader, regardless of your job or the task at hand. Inspire others to build commitment and bring people along. Foster alignment among stakeholders. Take personal accountability and be an impactful team player. Coach colleagues to encourage deeper thinking and development. Be a role model for Vertiv Strategic Priorities and Behaviors. Lead from the front.

Drive Continuous Improvement
Relentlessly challenge conventional thinking and look for ways to continuously improve how we work – our systems, tools and processes. Look for and understand all process interdependencies across the entire organization and apply end-to-end thinking in all that we do.

Learn and Seek Out Development
Be a lifelong learner and challenge yourself to build your skillset and impact through learning and experiences. Be ready to change your mind. Innovate with passion. Coach colleagues to encourage deeper thinking and development