Leading Athletic Apparel Designer Transforms Supply Chain for Better Customer Connections

February 23, 2021


As part of the company’s push to be a zero-carbon and zero-waste business, its supply chain sustainability team sought to modernize its data center network with energy-efficient technology — a large-scale, multi-year revitalization project aligned with the retailer’s internal directives to connect with its consumers more efficiently across multiple distribution channels.


  • Reduced downtime costs
  • Reduction in utility costs
  • Decreased capital expenditures
  • Enhanced capability for 24x7 customer response


Case Summary

North America data centers

Critical Need:

Having several older data center facilities with aging power and cooling infrastructure, along with a renewed focus on sustainability, the company’s supply chain needed to upgrade its critical assets in order to operate more effectively and efficiently when meeting shifting consumer demand.

Vertiv Solution:
  • Liebert® EXM UPS
  • Liebert® GXT4 UPS
  • Liebert® FPC power distribution cabinet
  • Vertiv™ VR racks
  • Vertiv™ Geist™ monitored rack power distribution units (rPDUs)
  • Liebert® DS direct expansion cooling system
  • Liebert® CRV in-row, air-cooled cooling system
  • Liebert® DataMate™ air-cooled systems with outdoor, split system condensing units
  • Subzero aisle containment
  • Liebert® Liqui-tect® leak detection system
  • Liebert® Nform monitoring software
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