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American Family Insurance Increases Cooling Unit Energy Efficiency By More Than 70%


Two Madison-area data centers operated by American Family Insurance are cooled by chilled water loops with redundant cooling units to eliminate single points of failure. American Family has worked with Vertiv to develop a plan to upgrade its cooling systems for energy efficiency and to estimate the attainable savings. The goal was to find ways to reduce energy use without introducing new points of failure or taking down the facility during the upgrade.


  • This upgrade improved American Family’s data center efficiency, freed up stranded capacity and improved the manageability and visibility of equipment.

Case Summary
Location:​ Madison, Wisconsin
Critical Need: Implement cooling system cost saving measures without compromising uptime, both during the implementation process and upon completion.
Vertiv Solution:
  • Liebert® Deluxe System 3 cooling units, with Level VSDs (variable speed drives) for fans and Liebert iCOM™ controls with Liebert IntelliSlot
  • Liebert CRV™ row-based cooling units
  • Liebert CRV™ row-based cooling units
  • Liebert Challenger™ 3000 cooling units
  • Liebert Series 600, 610, and NXL™ UPS systems
  • Liebert STS2 static transfer switches
  • Liebert PPC™ power distribution systems
  • Liebert SiteLink Monitoring

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