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Vertiv Teams Up with Columbus Crew SC as Founding Partner and Supplier of Data Center Infrastructure for New Crew Stadium

April 06, 2021

Vertiv data center solutions to support in-game and front office activities for Crew SC

Columbus, Ohio [April 6, 2021] – Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, will be a Founding Partner and Official Data Center Equipment Provider of Columbus Crew SC as the club moves into its new home, New Crew Stadium, in July. Vertiv will equip the data center supporting the team’s administrative and in-game IT needs, as well as sponsor a customer experience center in the stadium showcase area featuring Vertiv racks, power, cooling and IT management systems enabling a high-tech, connected fan experience.

Vertiv is headquartered in Columbus, but the connections with Crew SC that extend beyond a shared hometown were the chief motivation for the partnership.

“The Crew have become a Columbus fixture, and the new stadium is something the entire community can celebrate and enjoy. The team and organization are stewards of a global game, and their success can be traced to countless international influences,” said Gary Niederpruem, chief strategy and development officer at Vertiv. “We see a lot of ourselves in the Crew story, as a Columbus-headquartered, global organization leveraging our skills, passion and international reach to succeed at the highest levels.”

Vertiv infrastructure equipment will support the network that enables in-game experiences, including the scoreboard and digital signage, and point-of-sale systems throughout New Crew Stadium, as well as office and administrative IT systems for the club’s front office staff. Vertiv is supplying all of the key critical digital infrastructure elements in a bespoke, integrated design, using standard building blocks of Vertiv’s Liebert®, Avocent®, Geist™ brands for racks, uninterruptible power supply (UPS) systems, thermal management systems, monitoring and management hardware and software.

Vertiv and the Crew will also be partnering on additional endeavors, including community service projects, to be announced at a later date.

“The Crew is committed to providing a best-in-class experience for our supporters.  We are proud to partner with Vertiv to design, build and service the infrastructure needed to deliver on this promise,” said Stephen Lyons, Crew SC Executive Vice President & Chief Business Officer.  “Vertiv’s equipment is critical to the operation of our videoboards, digital signage and point-of-sale systems and will elevate the entire match-day experience at our new stadium.”

Columbus Crew SC was represented by Legends Global Partnerships in this wide-ranging partnership with Vertiv.

For more information on New Crew Stadium, visit For more information on the infrastructure solutions from Vertiv, visit

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs.  Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 20,000 people and does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit

Vertiv Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These statements are only a prediction. Actual events or results may differ materially from those in the forward-looking statement set forth herein. Readers are referred to Vertiv’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q for a discussion of these and other important risk factors concerning Vertiv and its operations. Vertiv is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.


Columbus Crew SC (Soccer Club) is the first club in Major League Soccer. Crew SC is operated by The Edwards Family and Haslam Sports Group. The Black & Gold are the 2020 MLS Cup Champions. The Club won its first MLS Cup championship in 2008 and also won the 2002 Lamar Hunt U.S. Open Cup as well as MLS Supporters’ Shield titles in 2004, 2008 and 2009. The 2020 campaign was the Crew’s 25th season in MLS and the 21st season at Historic Crew Stadium -- the first soccer-specific stadium in the United States. 

Website: | Twitter: @ColumbusCrewSC | Instagram: @ColumbusCrewSC | Hashtag: #Crew96 | | Snapchat: ColumbusCrewSC | App: | Stadium: Historic Crew Stadium | Training Facility: Crew SC Training Center at Obetz | Future Training Facility (2021): OhioHealth Performance Center | New, downtown stadium coming July 2021


Sara Steindorf
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