South Korea [March 25, 2026] – Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced that it has entered into a new distribution partnership with BBR Company (BBR), a data center mechanical, electrical and plumbing (MEP) specialist in Korea and a subsidiary of TS Trillion. This collaboration expands Vertiv’s channel ecosystem, further strengthening local footprint and supporting customers looking for trusted critical digital infrastructure solutions across the country.
BBR Co brings experience in engineering and technical services, positioning the company to support customers with solution design, deployment and lifecycle services across Vertiv’s portfolio. Through this partnership, BBR will deliver Vertiv’s portfolio of three-phase uninterruptible power supply (UPS) systems, including the Vertiv™ PowerUPS 9000 and Vertiv™ Liebert® APM, Plus, and Vertiv™ PowerSwitch 7000 and Vertiv™ STS2 static transfer switch (STS) solutions. BBR will also offer Vertiv’s thermal management systems including Vertiv™ CoolLoop Trim Cooler, and Vertiv™ CoolChip coolant distribution units (CDU), as well as integrated infrastructure solutions including the Vertiv™ Smart Cabinet and Vertiv™ SmartRow™ 2.
The partnership is designed to provide enterprises across the country with enhanced access to Vertiv’s comprehensive infrastructure portfolio, supported by localized technical expertise and responsive service delivery. By combining Vertiv’s global capabilities with BBR’s engineering experience and market presence, the partnership aims to support growing demand for reliable and scalable digital infrastructure across enterprise, colocation and industrial environments.
“South Korea is experiencing surging demand for data centers. Resilient critical digital infrasturcture is required to support evolving business and technology requirements,” said Ted Lee, country head and sales director for Vertiv Korea. “Our partnership with BBR strengthens Vertiv’s ability to deliver integrated power, thermal, and infrastructure solutions with local expertise and responsive support. Together, we are helping customers deploy and operate critical environments with confidence and operational clarity.”
Dosoo Kim, chief executive officer of BBR, added: “Our collaboration with Vertiv, a globally proven leader, marks a significant turning point in strengthening BBR’s technological competitiveness. By applying Vertiv’s global technical standards to domestic projects, we aim to deliver differentiated infrastructure value and firmly establish ourselves as a market leader.”
Customers across South Korea will benefit from expanded access to Vertiv’s solutions portfolio, enabling them to build and operate high availability environments supported by proven technologies and local service capabilities. The partnership reinforces Vertiv’s ongoing investment in strengthening its channel ecosystem and supporting customers across key markets in Asia.
For more information on Vertiv end-to-end solutions and its partner network, visit Vertiv.com.
About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.
Forward-looking statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These statements are only a prediction. Actual events or results may differ materially from those in the forward-looking statements set forth herein. Readers are referred to Vertiv’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q for a discussion of these and other important risk factors concerning Vertiv and its operations. Vertiv is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACT
Abigail Kwok
T +63998 9687825
E Abigail.Kwok@vertiv.com