With more than 20 years’ experience in the IT and critical data centre power and cooling industry, Steel has successfully led high-performance sales, channel and marketing teams, focusing on creating cultures that build ‘stickiness’ with clients and partners.
Sydney, Australia [February 7, 2022] – Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, has announced the appointment of Rob Steel as associate channel director, Australia and New Zealand (A/NZ). Steel will be responsible for building strategic alliances across Vertiv’s IT, mechanical and electrical, and distribution divisions, raising the company’s value across A/NZ’s channel ecosystem.
With more than 20 years’ experience in the IT and critical data centre power and cooling industry, Steel has successfully led high-performance sales, channel and marketing teams, focusing on creating cultures that build ‘stickiness’ with clients and partners.
He joins Vertiv Australia and New Zealand following seven years at Dell EMC, where he led a field marketing and sales team of 90 specialists, supporting server, storage and hyperconverged infrastructure (HCI) install base customers via omni-channels across Asia-Pacific, Japan and China. Prior to that, Steel served as a product manager at Eaton Corporation.
“Throughout my many years in IT, Vertiv has always stood out to be an organisation at the forefront of partner and customer centricity. Vertiv values the vertical expertise of its partners, and this trust equation combined with an impressive technology and portfolio breadth has seen the company time after time help organisations take their infrastructure footing to a whole new level,” said Steel.
“With pedigrees in power, cooling and IT infrastructure, and passion for building empowered, channel centric teams, Rob is primed to spread our reach and take Vertiv’s channel capability to untapped heights,” said Lulu Shiraz, Vertiv A/NZ sales director for product and service.
Steel will work closely with Vertiv’s IT distributors Ingram Micro and Tech Data, as well as electrical distributors Orion and Dove Electronics, to increase Vertiv’s local network of partners and bring turn-key solutions to end users.
About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 21,000 people and does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These statements are only a prediction. Actual events or results may differ materially from those in the forward-looking statement set forth herein. Readers are referred to Vertiv’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K/A and any subsequent Quarterly Reports on Form 10-Q for a discussion of these and other important risk factors concerning Vertiv and its operations. Vertiv is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACT
Watterson (for Vertiv)
Oisin O’Callaghan
T +61 431 612 386
E oisin.ocallaghan@watterson.com.au
Watterson (for Vertiv)
Chloe Curby
T +61 429 449 993
E chloe.curby@watterson.com.au