Sydney, Australia -- [February 12, 2025]— Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, today announced the appointment of Cynthia Lush as its associate channel director for Australia and New Zealand. Lush will be responsible for building and strengthening Vertiv’s strategic alliances across the channel ecosystem, bringing the company’s full suite of power protection, cooling, and IT management solutions portfolio closer to key regional partners.
An industry veteran with a career spanning major roles in multinational organisations, Lush brings to Vertiv over 20 years of leadership experience in technology sales and channel development. She joins the Vertiv Australia and New Zealand (ANZ) team following senior roles at IBM and Exclusive Networks.
“I am excited to join Vertiv in this critical time where we are seeing the continuous growth of AI and edge across key industries in the region. With our strong network of regional partners coupled with our end-to-end solutions for IT applications, Vertiv is well-positioned to support our customers and elevate their critical digital infrastructure to a whole new level,” said Lush.
“We are thrilled to welcome Cynthia to the Vertiv family,” said LuLu Shiraz, senior director of sales for Vertiv in ANZ. “Her deep understanding of the technology ecosystem, combined with her strategic vision and proven leadership in channel development, will play a crucial role in supporting our partners and driving growth in the market.”
With Lush on board, Vertiv is committed to continuing to foster a robust channel ecosystem while driving growth and innovation across Australia and New Zealand. This commitment includes the development of a forward-looking high-performance computing (HPC) and artificial intelligence (AI) go-to market strategy, supported by comprehensive partner enablement programs and thought leadership initiatives. By equipping partners with the tools, knowledge, and support they need to succeed, Vertiv aims to strengthen the ANZ channel community and continue positioning it as a leader in the evolving technology landscape.
Lush will work closely with Vertiv’s IT distributors Orion Energy, Multimedia Technology in Australia and Ingram Micro and Dove in New Zealand to support IT distributors and partners.
To know more about Vertiv, visit Vertiv.com.
About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These statements are only a prediction. Actual events or results may differ materially from those in the forward-looking statements set forth herein. Readers are referred to Vertiv’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q for a discussion of these and other important risk factors concerning Vertiv and its operations. Vertiv is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACT
Caroline Clement
M +610400896379
E Caroline.Clement@vertiv.com
Abigail Kwok
M +639989687825
E Abigail.Kwok@vertiv.com
