Protect Your Customer Experience
Perfecting the retail customer experience requires speed and agility across your organization – from stores to distribution centers to data centers and online platforms.
What is Happening?
- Options are only increasing for customers and their loyalty is getting spread thinner. The focus on experiences rather than just pushing products is what has been driving the latest retail digital transformation.
- Not only are retailers investing in a refresh of or new purchase of technology in the store, but behind the store. New concepts such as smart mirrors and cashierless stores, would not be possible without the proper continuity and security to continue delivering on the promised customer experience. The customer experience fails if the right infrastructure isn’t there to protect it.
Internet of Things
- Capturing more customer data will benefit both customers and retailers through a 360° customer profile, from increased digital tracking, in-store sensor technology and AI in an interactive customer environment.
- Digital transformation is evident at a warehouse or distribution center. The supply chain is already highly automated and will only get more advanced. Transportation is well integrated with smart factories, and the technology is already mature.
- Smart factories leverage the convergence of the Internet of Things (IoT), cyber-physical systems, and cloud computing to allow manufacturers to use real-time data to increase efficiency, reduce costs and adapt to changes in demand. For example, advanced analytics can show whether warehouses are over or understocked, to be able to better respond to consumers’ changing needs. Realizing the full value of smart factories will require robust edge infrastructure.
Store as a Distribution Facility
- Consumers are being targeted by retailers on every webpage they visit, video they watch and social media feed they scroll through. Meeting and exceeding their expectations, whether on shipping time, BOPIS, return policy, are what will make the difference between you and a competitor.
- Getting closer to the customer by turning a physical store into a hybrid as a distribution center has been helping meet consumers needs. A connected system is necessary for that to happen as a retailer will need each store to speak to each other to fill their duty to online orders as well as not stocking out in stores by mistake.
- To expedite parcel delivery, package delivery companies are experimenting with drones. Along with autonomous flying, their ability to capture data has been enhanced and now includes HD and 4K video. As the technology has progressed and become more intelligent, the amount of operational and collected data is increasing exponentially and could be positively impacted by the advances made possible with 5G technology.