The event held in Cartagena, Colombia, strengthened the relationship between wholesale distributors and Vertiv through the exchange of experiences, strategic networking, and analysis of cutting-edge trends.
Bogota, Colombia [March 7, 2025] - Vertiv (NYSE: VRT), a global provider of continuity and critical digital infrastructure solutions, hosted the Vertiv Distributor Summit 2025, from February 26 to March 1, an event designed to recognize and reward wholesale IT and electrical distributors in Latin America who achieved their sales goals for the previous year and to align business strategies with future vision and objectives.
Top sales leaders and distributors from Latin America's data center industry were invited to the Vertiv Distributor Summit to celebrate 2024 sales achievements, which were enhanced as a result of last year’s Vertiv Embarque campaign, a strategy that helped strengthen the relationship with and commitment of distributors.
"This was a highly successful event, as we shared strategic tools, evaluated results, and above all, thanked and recognized the efforts of the wholesalers. Together, we promoted the brand and increased market penetration in Latin America during 2024. We encourage this group to surpass their 2025 goals, and to continue providing industry-leading Vertiv solutions to customers in the region," commented Saida Ortiz, channels director for Vertiv LATAM.
The event took place at the Dreams Karibana Cartagena Golf & Spa Resort in Cartagena, Colombia, with guests exchanging commercial and cultural experiences, analyzing cutting-edge trends, and participating in strategic networking opportunities.
“In-person gatherings are crucial for engaging directly with distributors, allowing us to discuss what's working, identify areas where they need more support, and gather their valuable feedback to continuously refine and enhance our programs and tools,” said Martha Isabel Álvarez, distribution manager at Vertiv LATAM.
With this initiative, Vertiv reaffirms its commitment to the development and growth of its distribution network in Latin America. The company offers training programs and technical and commercial support that allows for informed and timely market penetration. Vertiv invites channels seeking a trusted partner to join its mission-critical business ecosystem and continue leading the industry transformation in the region.
For more information about Vertiv's innovative solutions, visit Vertiv.com.
About Vertiv
Vertiv (NYSE: VRT) combines hardware, software, analytics, and continuous services to enable its customers' vital applications to run continuously, perform optimally, and grow with their business needs. Vertiv addresses the most critical challenges faced today by data centers, communication networks, and commercial and industrial facilities with a portfolio of energy, cooling, and IT infrastructure solutions that extend from the cloud to the network edge. Headquartered in Westerville, Ohio, USA, Vertiv operates in more than 130 countries. For more information and to view the latest news and Vertiv content, visit Vertiv.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These statements are only a prediction. Actual events or results may differ materially from those in the forward-looking statement. Readers are referred to the documents filed by Vertiv with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q, for an analysis of these and other important risk factors relating to Vertiv and its operations. Vertiv has no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
CONTACT
Angélica Molinas
Angelica.Molinas@vertiv.com
