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Yibin "Edward" Cui

President, North Asia

Yibin Edward Cui

Edward Cui is president of North Asia for Vertiv, with responsibility for China operations, supply chain, service, marketing, engineering and sales.

Edward has been with Vertiv since 1997, with roles as VP of Engineering with leadership of three R&D centers, VP of Sales, VP of Marketing, VP of Wind Power product line, and key positions in strategic marketing and planning. He started his career at Avansys, Huawei with roles growing in responsibility from design engineer to deputy director of product management to director of operations.

Edward holds a Bachelor of Science in Electrical Automation/Electrical Engineering and a Master of Science in Power Electronics/Electrical Engineering from Tsinghua University, and an EMBA degree from St. Louis University.

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